We don’t sell leads. We book qualified appointments.

The build takes days, not weeks: landing page, tracking, creative and campaign structure go live fast, because we produce the assets ourselves instead of queueing them with a freelancer. From there the campaign ramps to its contracted pace and appointments start dropping into your calendar. Month one is contracted at a lower pace on purpose: it’s the month the data teaches the system what a good homeowner looks like in your market.

Every one clears the criteria in the agreement before it is ever booked, and none of that happens by hand: qualification runs automatically, the homeowner picks a real slot in your calendar and confirms it by SMS or email. Reminders go out the day before and an hour before. You see the whole history in the CRM: what the homeowner asked for, what they were told, when they confirmed.

Under five minutes, seven days a week, including Sunday evening, which is exactly when a homeowner sitting in front of a dead system starts looking. That single number is the difference between a booked estimate and a competitor’s truck in the driveway, and it’s the part of the system we’re proudest of. We’ll show it firing live on the call.

All of it, from day one and permanently. The ad account, the pixel and its history, the audiences, the landing pages, the CRM records: everything is in your name. A full export is yours whenever you ask for it. You’re building an asset that stays on your side of the table.

The volume is set against the crews you can actually keep busy, audited before signature, never after. Three levels, matched to your capacity:

• Launch: one or two crews. For an established contractor who wants a controlled, provable start before committing volume.
• Growth: two to four crews. Where most contractors in this bracket land. Enough volume to read the numbers properly, still inside what a real schedule can absorb.
• Scale: four crews and up. For operations with the crews, the schedule and the appetite to take serious volume and keep converting it.

Appointment counts, period and pricing are set on the call against your own numbers: average job size, close rate on sits, crews, backlog.

You pause. In blocks, on short notice: the deadline moves out day for day and the number of appointments you’re owed doesn’t change. Nothing is lost while your crews catch up, and we pick the pace back up when you’re ready. It’s your calendar; the system bends to it.

The commitment only holds if these hold. They’re in the agreement, in writing, and we read them out loud before you sign.

• Fund the media. The contractual daily minimum, uninterrupted, on your own account.
• Open the calendar. A committed number of bookable slots every week.
• Respond. Contact a booked homeowner within 24 hours, six days a week.
• Approve creative within three business days. After that it’s deemed approved and the clock keeps running.
• Keep access live. Ad account, page, business manager, calendar.

A 20-minute call once a week, and creative approvals inside three business days. That’s the whole ask. You don’t log into an ad platform, you don’t write copy, you don’t chase anybody. The point of the arrangement is that the marketing stops being one of the jobs you do at nine at night.

• A dedicated landing pageOn its own domain, built for one service, not a link to your homepage.
• Automated qualificationAgainst the criteria in the agreement, before anything reaches your calendar.
• Campaign build and managementMeta as the primary channel, structured and run on your own ad account.
• Sub-5-minute callback, 7 days a weekEvery form submission, including Sunday evening.
• Creative productionWritten and produced for your market, replaced as soon as performance decays.
• CRM and live dashboardEvery appointment, its status and its history: permanent access, and a full export if you leave.
• A 20-minute weekly callNumbers, not narrative.
• One contractor per trade, per service areaYour market is yours for as long as you are with us.